Marketing and Communication Services.
Public Relations
Promotion through press releases, earned media, social media, and representing organizations in media stories and at events.
Getting attention for projects through writing thoughtfully crafted press releases, proactive media outreach, and understanding how best to communicate with different audiences has helped clients increase ticket sales, attendance, and overall awareness of their work.
Photo: With the cast of the East Coast Premiere of “One Night in Miami” at Baltimore Center Stage. The show broke box-office records at the theater and became an Academy Award-winning film. Photo by Jen Rynda for Baltimore Center Stage
PR EXPERIENCE
Baltimore, MD/Washington, DC, USA: Baltimore Center Stage (Public Relations Manager), Chesapeake Shakespeare Company (Publicist), Submersive Productions (Publicist), Charm City Fringe Festival (Publicist, Marketing Chair), Capital Fringe Festival Performers (Publicist), Baltimore Comedy Festival (Publicist), Asia North Festival (Publicist, Marketing Chair)
Central New York State, USA: Iroquois Indian Museum (Communications Manager), Catskill Symphony Orchestra (Executive Director), Catskill Community Players (Publicist, Actor), Custom Electronics (Publicist), Destination Marketing Corporation (PR Ambassador), Munson Williams Proctor Arts Institute (Director of Marketing and Communications)
Writing and Editing
With a background in journalism, I’ve written for and been an editor of publications ranging from The Washington Post to Visit Baltimore’s tourism magazines to my hometown newspaper, The Daily Star. I’ve written and edited feature stories, music and theater reviews, paid digital content, college alumni magazines, and more. Below are some outlets and organizations I’ve worked with.
Whether it’s managing publications and writing projects from assigning to proofing, crafting copy for websites and marketing pieces, writing a simple bio, or making rough drafts shine through thoughtful editing, I offer writing and editing services of any size.
Photo by OtsegoNow’s Relocation Campaign
WRITING/EDITING EXPERIENCE
Baltimore, MD/Washington, DC, USA: The Washington Post (Entertainment Editor of Express, Contributing Writer), Baltimore magazine (Contributing Writer), Visit Baltimore (Content and Publications Manager), Baltimore City Paper (Contributing Writer), Greater Baltimore Cultural Alliance (Founder of GBCA Limelight Blog), Baltimore Fishbowl (Contributing Writer), DC Metro Theater Arts (Theater Reviewer), BmoreArt Magazine (Contributing Writer, Proof Reader), Coppin State University Alumni Magazine (Consulting Editor), Baltimore Center Stage (Copywriter),
Central New York State, USA: The Daily Star (Community Editor), The Scene (Founder, Editor-in-Chief), Hartwick College Alumni Magazine (Contributing Writer), Munson Williams Proctor Arts Institute (Director of Marketing and Communications)
Marketing and Communications Strategy
I understand the big picture of how to get a message out and strategically express ideas across a range of communications channels, from social media and paid advertising to promotional events and email campaigns.
I’ve created and executed multi-channel marketing campaigns, including email marketing, social media, influencer campaigns, print and digital ads, environmental ads, and promotional events from campaigns to attract visitors to Baltimore’s food and beverage offerings to spreading the word about a new Asian arts and culture festival.
Photo: Working on social media posts for Baltimore Creative Mornings.
MARKETING EXPERIENCE
Baltimore, MD, USA: Visit Baltimore (Content and Publications Manager), Greater Baltimore Committee (Digital Communications Editor), Charm City Fringe Festival (Marketing Chair, Board Member), Baltimore Creative Mornings (Marketing Manager)
Central New York State, USA: Munson Williams Proctor Arts Institute (Director of Marketing and Communications), Iroquois Indian Museum (Communications Manager), City of the Hills Art and Music Festival Presented by CANO (Marketing Chair, Festival Co-Chair), Foothills Performing Arts and Civic Center (Marketing Chair, Board Member), Friends of the Oneonta Theatre (Board Member)
Arts Administration and Project Management
My depth and breadth of experience in marketing, journalism, production, and nonprofits allow me to delegate effectively and inspire success through enthusiasm and a strategic, thoughtful approach to fundraising, promotion, and management.
In leadership roles with a variety of organizations and projects, I’ve managed staff, created budgets, created marketing and fundraising campaigns, and produced events.
Photo: With the Marketing Committee for the City of the Hills Arts and Music Festival in Oneonta, NY
ARTS ADMINISTRATION/PROJECT MANAGEMENT EXPERIENCE
Munson Williams Proctor Arts Institute, Director of Marketing and Communications (Utica, NY), Catskill Symphony Orchestra, Executive Director (Oneonta, NY) | Motor House Arts Baltimore, Managing Director (Baltimore, MD), City of the Hills Art and Music Festival, Festival Co-Chair, Marketing Chair (Oneonta, NY), Charm City Fringe Festival, Marketing Chair, Board Member (Baltimore, MD)
Teaching and Education Administration
I love learning and I love sharing knowledge, which I’ve been able to do as a college instructor, language school teacher, independent tutor, and director of a study abroad program for international students. My areas of expertise include teaching communications, public relations, arts administration, journalism, English as a foreign language, and Italian.
Photo: With a class of Czech students learning English as a foreign language in Prague
TEACHING/EDUCATION ADMINISTRATION EXPERIENCE
University Lecturer: State University of New York College at Oneonta, Lecturer of Communication (Oneonta, NY) | Hartwick College, Lecturer of Journalism (Oneonta, NY) | Loyola University-Baltimore, Guest Lecturer of Public Relations (Baltimore, MD) | Towson University, Guest Lecturer of Public Relations (Towson, MD) | Goucher College, Guest Lecturer of Arts Administration (Baltimore, MD) | Johns Hopkins Peabody Conservatory, Guest Lecturer of Arts Administration (Baltimore, MD)
Study Abroad Program Director: EF Study Abroad, Site Director, DC (Baltimore County, MD)
English as a Foreign Language Teacher: Baltimore City Community College (Baltimore, MD), Kaplan (New York City, NY), Inligua Bologna (Bologna, ITALY), British Institutes Busto Arsizio (Busto Arsizio, ITALY), EuroTEFL (Florence, ITALY), The Language House Prague (Prague, CZECH REPUBLIC)