About Cassandra

Cassandra Miller is the founder and CEO of Culture Rally, LLC.

A marketing professional, writer, and editor with nearly 15 years of experience at nonprofit, arts, media, and educational organizations, she has served in leadership roles in New York State, Baltimore, and Washington D.C.

Most recently, Cassandra held positions as the Director of Marketing and Communications at Munson (formerly Munson-Williams-Proctor Arts Institute) in Utica, NY, and as Executive Director of the Catskill Symphony Orchestra in Oneonta, NY.

Before moving back to her hometown of Oneonta, NY, in 2019, she served as Managing Director of Motor House Arts, a visual and performing arts center in Baltimore, where she worked with musicians of all genres, theater companies, community groups, and visual artists, and led community efforts such as an Asian arts and culture festival and a producer residency program. At Baltimore Center Stage, the state theater of Maryland, Miller helped the theater achieve record-breaking ticket sales as the Public Relations Manager for the world-premiere Bob Marley musical “Marley” and East Coast-premiere of “One Night in Miami,” which was adapted into a 2021 Academy Award-nominated film. For Baltimore’s tourism bureau, Visit Baltimore, Miller oversaw storytelling efforts across multiple communications channels, including digital content, advertising, videos, and print publications.

Her journalism experience includes staff positions with a range of newspapers, magazines, and websites. She was Entertainment Editor at The Washington Post, where she wrote about theater, music, and events for five years. From 2008 to 2012, she was the Community Editor at The Daily Star in Oneonta, where she founded and was Editor in Chief of The Scene, a weekly publication focused on arts and entertainment in Central New York. She has written for Baltimore magazine, Baltimore City Paper, BmoreArt, Baltimore Fishbowl, DC Metro Theater Arts, Upstate Life Magazine, No Tofu Magazine, and launched the Limelight blog for the Greater Baltimore Cultural Alliance (GBCA), where she was a member of the GBCA’s Theater Marketing Committee.

As a marketing and communications consultant, she has worked with theater companies, art galleries, museums, individual artists, universities, and technology companies such as the Chesapeake Shakespeare Company, Cardinal Gallery, Walters Art Museum, Coppin State University, and others. In upstate New York, she has provided marketing and communications services to the Iroquois Indian Museum, Catskill Community Players, and Foothills Performing Arts and Civic Center. She has served as a member of the governing boards of Foothills Performing Arts and Civic Center, Friends of the Oneonta Theatre, and Charm City Fringe Festival; and as the co-chair of the City of the Hills Festival, sponsored by the Community Arts Network of Oneonta (CANO).

She has been a guest lecturer at Johns Hopkins’ Peabody Institute, Towson University, Goucher College, and Loyola University; and has been a faculty member at Baltimore City Community College, Hartwick College, SUNY Oneonta, and an EFL instructor at schools in Prague, Czech Republic; Bologna, Florence, and Milan, Italy; and New York City. She has performed as an actor and singer with groups in Boston, Baltimore, DC, and the Oneonta area, including with Orpheus Theatre, Bigger Dreams Productions, and the Catskill Community Players. A graduate of Unatego High School, she has a B.S. in Journalism and a minor in Art History from Boston University.