Specializing in creating community through the promotion of projects, organizations, and destinations,

I’d love to help you share your vision.

Who I’ve Worked With

  • Munson Museum of Art

    As the Director of Marketing and Communications of the premier art destination in Central New York, I lead the launch of its rebrand and regional marketing efforts.

  • Visit Baltimore

    For the tourism bureau of the city of Baltimore, I developed content marketing initiatives, created visitor publications, and guided branding narratives.

  • Baltimore Center Stage

    I worked with the state theater of Maryland as its publicist and copywriter for season announcements.

  • The Washington Post

    As a daily section editor and a contributing writer, my focus at the Post has been arts, entertainment, and trending stories.

  • Chesapeake Shakespeare Company

    I helped bring attention to CSC’s season and special projects like its veterans acting program through proactive public relations.

  • Iroquois Museum

    I led all marketing and PR efforts for the cultural museum in Schoharie County.

  • Catskill Symphony Orchestra

    As the Executive Director of the CSO, I revamped the legacy organization’s digital communications and ticketing, produced sell-out concerts, and developed a music industry intern program.

  • Destination Marketing Corporation

    I’ve offered content and project management services to the destination marketing organization of Otsego and Schoharie counties in Upstate New York.

  • Greater Baltimore Committee

    For Baltimore’s powerhouse private business coalition for advocacy and economic development, I ran the digital communications, including social media, website content, and email campaigns.

  • Baltimore Magazine

    I worked with the regional glossy publication as a contributing editorial writer and a content marketing writer, partnering with businesses including Expedia and the Walters Art Museum.

  • Coppin State University

    I supported the marketing team at the HSBU by editing and proofing its alumni magazine.

Let's Work Together!

Townie Newsletter

Townie is a subscription email newsletter created by Cassandra Miller and delivered to engaged readers every Wednesday with a going-out guide and other tips for enjoying life in the Oneonta area and Upstate New York.

Services

  • Public Relations

    Getting attention for projects through writing thoughtfully crafted press releases, proactive media outreach, and understanding how best to communicate with different audiences has helped clients increase ticket sales, attendance, and overall awareness of their work.

    *Photo by Jen (Rynda) Sapienza for Baltimore Center Stage

  • Writing and Editing

    Whether it’s managing publications and writing projects from assigning to proofing, crafting copy for websites and marketing pieces, developing grant narratives, writing a simple bio, or making rough drafts shine through thoughtful editing, I offer writing and editing services of any size.

  • Communications Strategy

    I understand the big picture of how to get a message out and strategically express ideas across a range of communications channels, from social media and paid advertising to promotional events and email campaigns.

  • Project Management

    My depth and breadth of experience in event production and nonprofits allow me to delegate effectively and inspire success through enthusiasm and a strategic, thoughtful approach to fundraising, promotion, and management.

Connect with Me

Work Ethos

 

I’m passionate about raising awareness for projects, events, and places that make their community better.

My breadth of experience in marketing, journalism, festival production, tourism promotion, and management of venues and performing arts groups has given me a foundation to be able to work with artists and clients of all backgrounds and effectively translate their work, vision, and unique offerings in an accessible way.